Evolutionary Design
Life is about change but in nature this usually occurs at a slow pace, why do we need to adhere to the twentieth century doctrine of rapid and reactionary change just for the sake of it?

Evolutionary design pays homage to the excellence that has come before and avoids the trashing of old things before their time is up.

In our society there has been a gradual but continuous loss of value placed on the things that surround us in our busy lives. We are encouraged to change our clothes and our bathrooms, our houses and our partners because there is a never ending supply of new ones for us to move on to.

The twentieth century saw the manufacture of a new form of desire that was exploited at the core of capitalist enterprise. Fashion magazines made us believe that we could not live with last
years colours and constantly bedazzled us with new products, seducing us into believing that the products in the latest issue were superior to those that came before.

The creation of leisure time also brought with it the idea of boredom and made us look for new ways of staving this off. The boredom factor has reached its zenith today with the desire for new things becoming a weekly or daily quest for some. Shopping has never been so easy.

We lost our relationship with the producers of our objects of desire but instead of replacing this with a relationship with the objects themselves, we have been encouraged to see these objects as endlessly replaceable.

Linda Row

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